Lustburger

(Hardees franchise, source: http://www.thekarachivoice.net/business--charity/category/hardees, 9/8/2013, TheKarachiVoice blog)

This Hardee's advertisement features a scandly-clad Paris Hilton in front of a car seductively holding a hamburger, with the same hamburger enlarged to the left. The ad says "She'll tell you size doesn't matter. She's lying."
This ad implies a couple of contradictory things: one, that skinny, sexy girls like Paris Hilton eat enormous hamburgers, and enjoy them extremely. The lustful expression on Paris' face implies that she has more than the normal feelings associated with eating a hamburger, but is more sensually affected by the hamburger. Which I'm pretty positive isn't true; if it is, I am more concerned about Paris Hilton than I thought I was.
The larger-than-life hamburger has been perfected and edited about the same amount as Paris herself was in this ad. If you were to go to Hardee's and order this same burger right now, you would receive a burger that does not resemble this one at all.
The words above the burger can be interpreted through a couple of ways. The first interpretation is a play off of a popular saying that supports women's rights and rejects the idea of objectifying women. By saying "size doesn't matter" but then contradicting it with the words "she's lying," it states that size really does matter. With this interpretation, the author of this advertisement is telling women everywhere that it really does matter what body shape they have, which is a concept that most of the world has been fighting to destroy for a while now.
Another interpretation is more likely, the sexual interpretation. Based off of Paris' lustful look, the audience can infer that when the advertisement says that she'll tell you "size doesn't matter," she is commenting on male genitalia. When it says that "she's lying," the advertisement suggests that men must be appropriately sized for women to want them, and for sexual reasons. There is also the undertone that since size does matter, Paris chooses the large hamburger over the male audience member's man parts because it's too small for her liking. This is extremely demeaning towards Paris herself as well as the audience.
In either situation, the author is directing this advertisement towards the male audience, and the shallow ones at that. He grasps the audience's attention through the lovely Paris Hilton, caters to their inner teenage-boy pervert with the "size doesn't matter," and then directs their attention to a juicy hamburger that they might actually enjoy, the reason behind the ad in the first place. This audience is probably in the United States, or a similar country, because many countries would not allow for the sexuality of this ad. I imagine that this ad probably wouldn't go over well in more conservative countries like those in the Middle East. Culturally, they must be accustomed to sexual innuendos such as those in the United States, or be familiar with the fight against objectifying women. If the first situation is the intended message, then the audience is meant to be anti-feminists or men who don't think the objectification of women is an issue. The audience is socially attracted to girls, not disturbed by public sexuality or semi-pornographic images, and is probably economically well-off. This can be deduced from the nice car behind Paris, if the audience even notices that at all.
The author obviously uses the image to entice men with Paris' seductive look, but he or she also uses color to make the hamburger stand out. Paris is in all black with a black car behind her, and really the only bright colors are those used in the hamburger. Also, ironically, the thing you would naturally see first in this ad would be the hamburger because most people read left to right, but by having so much shown on Paris, it's hard to determine what would capture the attention first. The author is trying to almost even out how much Paris and the hamburger stand out by having the hamburger on the left and in bright colors. This advertisement is to persuade men to buy hamburgers from Hardee's by appealing to their dirty comedy side.